How Marketing and Landing Pages Fit in

How Marketing and Landing Pages Fit in

Creating a landing page is not an easy task. There are several web design rules and tricks you need to follow. You need to use some actions to make your button noticed, and some words to convince your visitors to ‘claim the offer’ or ‘push the button.’ Before you create a landing page, it is wise to know what your audience wants. Keep in mind that no one is visiting your page for pleasure, all they want is to see if you can solve their problems or not. How marketing and landing pages fit in Even though the use of landing pages can convert many visitors into customers, they are not used to replace any form of marketing.
Unlike most marketing strategies, landing pages follow a straightforward approach. They do not need any explanation. When designing a landing page, keep in mind that less content is necessary. Here are some of the roles that landing pages can play in your marketing strategy. * Landing pages should be designed to go hand in hand with your SEO strategies. Any SEO strategy you employ on your website utilize it on your landing page. * Landing pages and PPC ( pay-per-click ) go hand in hand. However, it is vital to note that you can use landing pages with organic search engine rankings, not only on PPC ads. * Landing pages work so well with social media marketing.
Many businesses have more than one pages for their supporters on Twitter, Facebook, and other sites. A landing page offers an easy way to design a customized destination for the marketing campaign, pay-per-click ads, and many others.
web designing agency in Miami

web design agency in Miami

Tips on how to Design Great Landing Pages

1. Avoid navigation menu on your landing page

Landing pages can only be persuasive is they can keep the visitors focused. By not focusing on the message, visitors will not determine if you can provide solutions or not. Focus begins with non existing navigation. A navigation menu can be useful for visitors who would like to learn more about your company. But it should not be on the landing page. Keep in mind that visitors want to learn more about your products, and not browse. You need to have all the information they are looking for on your landing page.

2.Use attention-grabbing headlines

Another great way to earn attention from your visitors is using a headline that catches their eyes and guides them to the rest of your content. For instance, using the word ‘You” means you are speaking directly to the visitors. An attention-grabbing title and subtitles will improve trust to your customers, and they will know they are in the right place.

3.Use helpful media Well-designed

landing pages do not have meaningless media. Some websites may have stock photos, but the images are not useless. Any media used, be it video or photo on your landing page should assist the visitor to gauge your product. You can seek professional help to ensure you design your website the right way.

4.Have convincing ‘Call-to-action’ button

In a well-designed landing page, you will not see words such as ‘Submit here’ or ‘Download.’ Even though they might be helpful in some situations, they might not be convincing to the visitor. The word Submit and Download sound more like a task you are offering the visitor. So, make you ‘Call-to-action’ more beneficial. Also, design your button to stand out. Choose colors that are matching your marketing strategies and web design. Also, make your button look like professional. Keep in mind that visitors see buttons all over. Hence, they do not want to see something boring. That means you should design something useful.

5.Social proof

A good landing page is not jam-packed with information that is not convincing. You should design a strategy that delivers the message better than our competitors. To have a remarkable landing, you need have to employ social proof on your site. Social proof is one reason a visitor may decide a Facebook or a Twitter page is worth following just because it has many followers. It is a reason a visitor thinks an item is good just because a few strangers said so.

Bottom -line You should use a landing page for every marketing campaign you run. You may be selling many products, or you have several promotional offers for various user segments, the landing page is the best strategy to use. Designing a landing page is not hard, you only need some research and some creativity.

1800seo is a Miami SEO agency dedicated to help business to grow their online presence. You can learn more about our work visit our website. SEO MIami 

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How Marketing and Landing Pages Fit in2018-01-02T17:42:00+00:00

Website Design your Company online face

A website is the face of your business on the Internet

You want to make sure that this face shines. Good design is a significant factor in the success of your website. Of course, a well thought-out concept is another part of arousing interest in the visitor. Professional website design reflects the “face” of the company and therefore it is important that your online look in the logo, color, and font adapts to their corporate identity, which is the foundation of any project.

The slogan ” breaking new ground” means that with good design as your partner you get presented your online presence through a professional content management system, which brings significant benefits to your business, and you or someone in charge can comfortably do the updating of the homepage themselves constantly commission an agency for changes in content for which regular costs arise.

For the CMS, we use an already developed and proven framework. This includes the standard features needed for operation. This basic system is then extended by the functions you require. Unfortunately, we can not present a special concept to you here because every company has its own wishes and requirements.

doral web design

Doral web design

The project process:

1. Contact: You have an idea, you are planning a new internet project, an extension or you are thinking of updating your existing page. You can easily fill in your wishes and ideas via our inquiry form, or send us an e-mail or contact us by phone directly with artists design. Information on the scope, the planned navigation structure (like in Word or Excel) and, if possible, concrete design/function concepts (like reference pages that you personally like) would be helpful.

2. Planning: On the basis of your supplied data, we can present you a rough planning with an overview of the individual costs. Often, flat rates are preferred here, because as a customer you know, as opposed to hourly rates, which expenses will be charged to you. We’re not a big agency with dozens of developers or programmers, but we’re reliable, straightforward, and have clear and fair prices for you.

3. The idea of the concept: If you agree with the offer, you can get right down to the “canned”. In order to further clarify your ideas, we need from your materials, such as a logo of the company, if possible, more industry graphics and certain content specifications for the subsequent website. If own picture material is missing, so offers our photo service. We come to you with our equipment and create high-quality photos of your company, your activities, bosses, personnel. This makes a homepage more personal for your customers.

4. The page view: The first draft of your finished website will be published on the internet, but not yet available to the public. You can, however, follow the changes at any time. The content, the layout of the graphics, etc. can be discussed more directly and updated as needed. When everything is completed to your satisfaction, you authorize the release of the pages for the Internet.

5. The “Tag Online”: After receiving your approval, we will publish your pages for public access on the World Wide Web – you are online. Congratulations!

6. Further optional steps: Now your homepage should be advertised. Be it through your own business cards, flyers or other marketing tools. Another tool today is social media. Talk about it, post your new project on Facebook, or ask your partners and colleagues to link your homepage. It would be helpful here to create a “Facebook page” parallel to the extensive homepage. This will also show you the interest in the new media and appeal to the widest possible audience. Let us advise you, we also offer you competent help.

A corporate website should not only provide its target groups with information but also with services, such as illustrative product presentations with professionally created images, special product search engines, and clearly arranged price lists. Interested parties also expect a quick and comprehensive response to inquiries. Here a company should take every contact seriously: behind it could be the next customer, business partner or colleague. Incidentally, companies should also respond to customer criticism seriously.

The contents of a corporate website must be prepared online. In no case may texts, pictures or graphics be taken unprocessed from printed brochures and annual reports. Online texts read differently than printed contributions. On the Web, texts are not read word for word, but rather flown over and “scanned” on prominent points such as highlighting, paragraphs or bullet points.

professional seo consultant miami

Professional SEO consultant Miami

1800seo is a Miami SEO expert dedicated to help business to grow their online presence. You can learn more about our work visit our website. SEO expert Miami

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Website Design your Company online face2017-12-20T18:26:35+00:00

Getting your website on Search Engines

Getting your website on Search Engines

There’s no getting around it: we live in a digital world. And if you want your independent to be successful, you will have to create your own space in that digital world, in that part, your website should be on the search engines. Not only that, but the digital home you carve out for your business will inevitably be surrounded by millions, perhaps even tens of millions, of other online storefronts, many just like yours. So how do you make your company’s digital storefront stand out? How do you keep your independent business from being lost in the online global marketplace?

seo consultant in miami

seo consultant in miami

The importance of SEO

By now, most business owners wishing to take their operations fully or even partially online have heard of the importance of SEO—Search Engine Optimization. But what does that mean, exactly? SEO merely refers to the strategic use of keywords which will increase the likelihood that your company’s websites will be included among the “hits”, the results lists, potential customers receive when they search online for goods and services like those your company provides. The effective use of SEO keywords is, far and away, the most important technique for ensuring that your company website does not get lost in an ocean of online competitors.

SEO keywords

However, making the most of SEO keywords is not always easy. It requires careful planning, a strong sense of who the target customer is, and a clear idea of what that customer is looking for. The first things to consider, then, are the SEO keywords you will need to use on your website to ensure that the web’s most important search engines, such as Google, Bing, or Yahoo!, find your business when scanning billions of pages of digital content posted on the World Wide Web.

seo search engine optimization

seo search engine optimization

Competitor research

A helpful first step is to conduct a bit of good old-fashioned competitor research. Go online and explore the websites of local, national, and international competitors. Are there any particular words or phrases that keep recurring? If so, it’s a good bet those are SEO keywords that will benefit your website as well.

A similar strategy is to do an online search for the types of products and services your company offers. This will enable you to identify diverse ways of describing your company catalog, thereby expanding the all-important SEO keyword list that will help make your website become a search engine magnet.


Know your target audience

Perhaps the most important technique for turning your website into an irresistible beacon to draw internet traffic your way is to know your target audience. How are they? What do they want? What do they expect and require? And what language are they most likely to use when searching for those elusive goods and services? If you understand who your customers are, how they speak, and how they research online, you will be able to tailor your website content to draw them in.

For example, if you are a soft drink retailer with only limited regional distribution, then you might customize your website content by using the words that customers only in that region are most likely to use to refer to soft drinks: “pop” in the mid-west and Pacific Northwest, “soda” on the east and west coasts, and “coke” or “cola” in the south. If you want to expand your website’s reach, however, just incorporate each of these terms and you will have an SEO keyword goldmine, attracting customers from nationwide—and perhaps beyond. The more SEO keywords you incorporate into your website’s content, the more likely your company is to appear in search engine results from the world over, luring internet traffic from as close as next door to as far as a continent away.

Once you have attracted these online viewers to your little corner of the digital world, however, you will want to ensure that the virtual storefront your prospective and existing customers find there is a welcoming one. This means that attention to detail is key. Your site should be uncluttered and inviting, with an appealing mixture of text and graphics. It should be easy to read and navigate and highly specific regarding the products and services your company offers and how it operates—including details such as shipping processes and payment and refund policies. Above all, it should be engaging, demonstrating a passion for the work being done, pride in the goods and services being offers. It should clearly and immediately articulate for new, potential, and existing customers what makes your company special and why your business, above all others, deserves the customer’s hard-earned money and even harder- earned loyalty and trust. The website should be worth of the company it represents, worth of the time and soul investment you have put into it, and worth of the customers it seeks to win and keep. And don’t forget to edit! After all, the company website is the face of your business in the digital world, so make sure it is an unforgettable, an irresistible one.


1800seo is a Doral Marketing agency dedicated to help business to grow their online presence. You can learn more about our work visiting our website. SEO Miami


free site optimization,  basics of search engine optimizationoptimize your website.

Getting your website on Search Engines2017-12-18T21:59:29+00:00

Why Hire a Professional WebSite Designer? Website design for Business

Poorly designed websites are common

Website design is an art not just grabbing a template and the job is done. There are websites with blinking text, clashing colors, huge graphics and music that plays automatically.  While these design blunders are bad enough on a personal website, when they occur on a business website, it can mean disaster.

There are websites with blinking text, clashing colors, huge graphics and music that plays automatically.  While these design blunders are bad enough on a personal website, when they occur on a business website, it can mean disaster.

Every business needs a website

Unfortunately, many business owners scrimp when it comes to web development, thinking they can do it themselves. Perhaps they ask their 13-year-old nephew to create a website. Or, they use one of the many do-it-yourself web design programs or template systems that are available because they are quick and inexpensive. But if you are a business owner and choose one of these options, you will likely not get a website that will allow your business to truly benefit from an online presence.

Doral web design agency

Doral web design agency

An experienced, professional website designer knows how to create an attractive, easily navigated site that will appeal to visitors. A professional designer has studied color and how it relates to the web. An experienced web developer knows that people use different web browsers and designs so the website design layout will work in all of them.  She knows how to optimize graphics for the web, and has studied and kept up with the techniques for higher rankings in Google and other search engines. A good web designer will walk you through the design process so developing your website is not a chore.

It takes time and dedication for a serious web designer to learn everything there is to know about designing for the web. It takes ongoing education. It takes experience. An accomplished web designer can give you so much more than a template or do-it-yourself program can.

Here’s another way to look at it: Did you make your own business sign or did you use a professional?  Did you put your own plumbing in or do your own electrical wiring? Unless you have the specific training to do those tasks, you probably hired a professional. The same should be true of developing your website.

People all over the world will see your Website Design

web designing agency in Miami

web designing agency in Miami

While at your site, they form an opinion about your business based on what they see. If your site is hard to navigate, is unclear about what the business does and takes forever to download, their perception of your business declines. It’s as if they walked into your physical location and found dirt and dust everywhere. That is not the impression you want to make.

The fact is that the public expects a business to have a professional looking website design that provides them with the information they need. Unless a business owner has the time and skills to create such a site, he should seriously consider hiring a web professional.




1800seo is a Miami SEO agency dedicated to help business to grow their online presence. You can learn more about our work visiting our website.  SEO Doral

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Why Hire a Professional WebSite Designer? Website design for Business2017-12-17T02:21:34+00:00

7 SEO Myths That Will Bury Your Site

Within the last two decades, search engine optimization has grown from an obscure techie term into a vital marketing skill. And like everything that gains a mainstream following, SEO is the subject of a lot of mythology. Thankfully, there are enough facts to help us sort through the fiction. These are the most common SEO myths floating around and the logic behind them.


  1. You Can Buy Your Way to Relevancy


You’ve likely gotten spam saying they’ll “boost your site rankings for the low, low price of $99.99”, calling themselves SEO ninjas. You’ll learn why they call themselves “ninjas”–because your site will vanish from the rankings when they’re through. The “businesses” that sell these services likely have little to no knowledge of actual SEO. At best Google will penalize your site, at worst you won’t have a site left.


Is it safe to pay someone to manage your SEO? Of course, as long as you trust them. The problem arises when crooked marketing teams prey on naive webmasters. Just remember if it sounds too good to be true, it likely is.

seo ninja doral

SEO Ninja Doral

  1. Keyword Stuffing Can Boost Your Rankings


This myth is a lot like the ancient medical procedure known as leeching. Early on, it used to be a valid medical treatment, but now, using leeches will just suck you dry rather than cure your cold.


Keyword stuffing is, in a way, the cyber equivalent of using leeches. Back in the day, search engines relied a lot more on keywords for relevant results. While that isn’t nearly the case now, that hasn’t stopped people from perpetuating this myth. The truth is keyword stuffing will leave your site a dry, irrelevant corpse at the bottom of search results.


  1. SEO is dead


Whoever says this is being overdramatic. It’s true that search engine algorithms are constantly updating, but it’s a far cry from SEO being dead. Heck, the billions of dollars invested is proof that it isn’t. Really, it’s better to think of SEO as an ongoing process, not a fad that died out years ago.

Seo miami expert

Seo miami expert

  1. Anyone Who Says They Have an Inside Guy


Usually, this goes hand in hand with myth #1, but not always. Sometimes this is simply a friend caught up in a game of telephone. Sure, they might actually know someone who works for Google, and it’s possible that person might have overheard some water cooler chat about search engine optimization. But that’s as likely as the grapevine is going to reach.


Despite what these people claim, they likely don’t have half of the facts from their “inside guy”. Sorry to let you down, but your friend’s cousin’s girlfriend, who happens to have an uncle that works for Google, won’t be able to do you any search engine favors.


  1. Meta Tags Are Key


Like all myths on this list, this one has a grain of truth. Yes, given how increasingly visual-oriented content is becoming, meta descriptions important. But meta tags aren’t as vital to a search engine’s results as they once were. In fact, search engines stopped relying on meta keywords because people kept spamming the ones they wanted their site to rank for.


  1. It’s the Quantity of Content, Not the Quality


A lot of writers and blog owners unknowingly perpetuate this myth by trying too hard to be prolific. It’s true that search engines factor in content updates. It’s also true that search engines are becoming savvy enough to detect low-quality content.


While Google’s been pushing for webmasters to just focus on making good content, it’s left a lot up to interpretation. However, it should be a wakeup call for everyone to cater to humans first and search engines second.


  1. You can Game Google’s Algorithm


Okay, let’s say you’re the best coder in the world, you’re a leading expert on algorithms, and you have some crafty plan to game Google’s algorithm. Now, assuming you’re this skilled, you might as well start your own search engine company.


Simply put, it’s not worth the time and effort to try and game Google’s results. Either your technique will become obsolete by the next update or your site will get blacklisted and buried. And yet, some people still claim to know “SEO hacks” or foolproof ways to get thousands of new visitors in under five minutes. It goes without saying that these claims are about as trustworthy as a Nigerian prince calling at midnight. Search engine optimization is tricky business, which is why it’s important to know the latest do’s and don’ts. When in doubt, check Google’s Webmaster Guidelines.

7 SEO Myths That Will Bury Your Site2017-12-17T02:24:14+00:00

Know The Best Abilities Of An SEO Expert In Miami

Being an SEO expert was an unplanned profession with no guiding principles a couple of years back. As time passed, some people who have a clear understanding of SEO and online marketing details surfaced as experts in the industry.


Whether they are practitioners of white hat SEO or black hat SEO, they are highly regarded by website owners. This is because the latter is making every effort to drive valuable traffic to their respective websites and increase their ranking in the search engine result pages (SERPs).


What Is The Job Of An SEO Expert?


Before we fall into deep expectations, let us first know the job description of an SEO expert in Miami. His main job is to put a website to the highest possible ranks in search engine results. He carries this out by first having an SEO analysis of a website. He then identifies the techniques that could be used to push the website to higher SERP rankings.

In connection with this, he makes sure that a website is highly optimized and is well promoted to drive the biggest traffic volume to it and increase the sale of the brand it holds. For all you know, a website might be offering the best product or services but no income comes in because it is not properly promoted.


What Are The Traits Of An Excellent SEO Specialist?


how to search engine optimize your website

how to search engine optimize your website

Because of the great demand for SEO services and service providers these days, it could be very fazing to search for a genuine expert in the field.

If you are looking for one, take note of the following qualities as you interview prospect specialists before they work for you. More so, these qualities are related to the things he can do for a client’s website.


He Is Knowledgeable Of The SEO Specifics.

An SEO expert in Miami is well versed in all the information and strategies that the concept entails. He is skilled in creating a marketing program along with the techniques that will suit the business of a specific client and high ethical standards. He also implements them with the caution of all the optimization rules and regulations set by the search engines.


He Is Familiar With Website Analysis

A part of the SEO services they provide is a thorough analysis of a client’s website. He can point the shortcomings the website has had even before a consultation takes place. Moreover, he can minimize these mistakes as he identifies which of the pages are functioning well or not with the use of solid analytic tools.

By making sure that each of the web-pages gets the appropriate attention from the prospect audience, he then ushers in highly targeted traffic to your website.

professional seo expert consultant

professional SEO expert Miami


He Can Produce Great Website Traffic.

Related to what was mentioned earlier, a specialist can convert the traffic into actual sales. While he does not necessarily guarantee the best results overnight, he works hard and treats search engine optimization as an ongoing process that needs consistent effort from him.

This is why it is ideal to hire an expert whose own, or company website gets the highest possible SERP rank. Such evidence approves of the expert’s credibility – he practices what he preaches and uses techniques which do not go beyond the legitimate SEO process.


He Has An Eye For Creativity

As a specialist, he knows the improvements that can be done to make a website more attractive to its marked viewers. More than the web design, he sees the importance of quality and essential content. This is because a real SEO expert in Miami believes that quality is everything when it comes to online businesses.


1800seo is a Doral Marketing Agency dedicated to help small business to grow their online presence. You can learn more about our work visit our website. Miami SEO

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Know The Best Abilities Of An SEO Expert In Miami2017-12-17T02:24:36+00:00