How Marketing and Landing Pages Fit in
Tips on how to Design Great Landing Pages
1. Avoid navigation menu on your landing page
Landing pages can only be persuasive is they can keep the visitors focused. By not focusing on the message, visitors will not determine if you can provide solutions or not. Focus begins with non existing navigation. A navigation menu can be useful for visitors who would like to learn more about your company. But it should not be on the landing page. Keep in mind that visitors want to learn more about your products, and not browse. You need to have all the information they are looking for on your landing page.
2.Use attention-grabbing headlines
Another great way to earn attention from your visitors is using a headline that catches their eyes and guides them to the rest of your content. For instance, using the word ‘You” means you are speaking directly to the visitors. An attention-grabbing title and subtitles will improve trust to your customers, and they will know they are in the right place.
3.Use helpful media Well-designed
landing pages do not have meaningless media. Some websites may have stock photos, but the images are not useless. Any media used, be it video or photo on your landing page should assist the visitor to gauge your product. You can seek professional help to ensure you design your website the right way.
4.Have convincing ‘Call-to-action’ button
In a well-designed landing page, you will not see words such as ‘Submit here’ or ‘Download.’ Even though they might be helpful in some situations, they might not be convincing to the visitor. The word Submit and Download sound more like a task you are offering the visitor. So, make you ‘Call-to-action’ more beneficial. Also, design your button to stand out. Choose colors that are matching your marketing strategies and web design. Also, make your button look like professional. Keep in mind that visitors see buttons all over. Hence, they do not want to see something boring. That means you should design something useful.
A good landing page is not jam-packed with information that is not convincing. You should design a strategy that delivers the message better than our competitors. To have a remarkable landing, you need have to employ social proof on your site. Social proof is one reason a visitor may decide a Facebook or a Twitter page is worth following just because it has many followers. It is a reason a visitor thinks an item is good just because a few strangers said so.