Learn How To Optimize Your Website In The Next 30 Seconds

Learn How To Optimize Your Website In The Next 30 Seconds

Want to know how to optimize your website? If yes, here is everything you need to know.

When you optimize your website, the search engine spiders will easily find your website pages and rank them depending on their relevance to the topic searched. So, if your website is properly optimized, your pages will be appearing at the top of the relevant search engine results. However, the optimization process is a recurring process that continuously requires monitoring, testing, tuning, and maintenance.

The following are the steps that you should follow when optimizing your website:

1. Target Market Industry Scrutiny

Website analysis – involves the analysis of code, content and meta keywords. Here you just need to determine whether everything follows the recommended standards.

• Competitive analysis – involves the scrutiny of keywords in the content as well as the ranking of the other competitive sites publishing similar content. You can use tools like Keywordspy.com and Semrush.com to do the analysis before developing your positioning strategies.

• Intimal keyword nomination – involves creating a list of prioritized search terms that are in line with your market segment and customer base. Find out the common search terms used by customers and note them.

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2. Keyword Research and Improvement

• Keyword analysis – involves the identification of phrases and keywords that you want to target. Ensure you check how each keyword is used by the competing websites according to recent searches. You can include misspellings, singulars, plurals, phrases, and keywords that are commonly searched in your prioritized list.

• Baseline ranking evaluation – involves assessing where you are in terms of ranking in order to guesstimate your future rankings. To begin with, keep a simple spreadsheet of weekly or monthly checks. If you see that your web traffic is improving month after month, then your keywords are working.

• Goals and objectives – involves defining your objectives at the beginning of every new program that you implement. That way, you can measure the return on investment (ROI) more accurately. After determining your objective, you target the pages of your website that can improve business, services, and products sales. Your objectives can vary depending on what you are looking for. For example, you can choose to increase web traffic, conversion rate and so on.

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3. Content optimization and compliance

• Create page titles – in order to establish keyword direction and page theme, you require titles that are based on the keyword.

• Create meta tags – although the description tags are not utilized by Google to rank pages, the can influence the number of clicks.

• Strategically place some phrases on pages – where you need to integrate specific keywords into your content and code on chosen pages. Ensure your keyword suggestions includes at least one common search term per page. It is prudent to ensure that the keywords are naturally included in the content so that the search engines can quickly determine the gist of the page. Traditionally, 100 to 300 content pieces were the norm but nowadays large content pieces are doing better. According to recent tests, pages with words ranging between 800 and 2,000 are outperforming shorter pieces. In most cases, links, content, marketplace, and users determine the ranking and popularity numbers.

• Come up with new sitemaps for Bing and Google – ensure your website has a structure ideal for search engines so that they can index it better. Develop both the HTML and XML versions of the website with the former coming first. You can use the Bing and Google webmaster tools to submit XML sitemaps.

• Limited directories site submissions – although it is possible to submit URL to the top search engines, professional search marketers don’t do so. However, there is a natural way to get links pointing back your site and it is usually the faster and the better way. Select a couple of directories to submit your site so that indexing is done quicker. Some of the paid directories include Business.com and Yahoo!

4. Nonstop testing and gauging

• Test and measure – after implementing your programs, analyze your web traffic and search engine ranking to determine their effectiveness. Testing may involve performance assessment of each keyword and results changes. Then record all those changes in a spreadsheet or other similar software that you are okay with.

• Maintenance – there is need to continually add and modify your website content and relevant keywords in order to improve ranking and growth continuity. Don’t forget the linking part since it is equally important regardless of whether it is outbound or inbound. And provided the link is relevant to your target market. A content management system can help you manage your content better.

1800seo is a Miami SEO agency dedicated to help business to grow their online presence. https://1800seo.com You can learn more about our work visit our website. SEO Doral

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Learn How To Optimize Your Website In The Next 30 Seconds2018-01-19T18:53:42+00:00

Website Design your Company online face

A website is the face of your business on the Internet

You want to make sure that this face shines. Good design is a significant factor in the success of your website. Of course, a well thought-out concept is another part of arousing interest in the visitor. Professional website design reflects the “face” of the company and therefore it is important that your online look in the logo, color, and font adapts to their corporate identity, which is the foundation of any project.

The slogan ” breaking new ground” means that with good design as your partner you get presented your online presence through a professional content management system, which brings significant benefits to your business, and you or someone in charge can comfortably do the updating of the homepage themselves constantly commission an agency for changes in content for which regular costs arise.

For the CMS, we use an already developed and proven framework. This includes the standard features needed for operation. This basic system is then extended by the functions you require. Unfortunately, we can not present a special concept to you here because every company has its own wishes and requirements.

doral web design

Doral web design

The project process:

1. Contact: You have an idea, you are planning a new internet project, an extension or you are thinking of updating your existing page. You can easily fill in your wishes and ideas via our inquiry form, or send us an e-mail or contact us by phone directly with artists design. Information on the scope, the planned navigation structure (like in Word or Excel) and, if possible, concrete design/function concepts (like reference pages that you personally like) would be helpful.

2. Planning: On the basis of your supplied data, we can present you a rough planning with an overview of the individual costs. Often, flat rates are preferred here, because as a customer you know, as opposed to hourly rates, which expenses will be charged to you. We’re not a big agency with dozens of developers or programmers, but we’re reliable, straightforward, and have clear and fair prices for you.

3. The idea of the concept: If you agree with the offer, you can get right down to the “canned”. In order to further clarify your ideas, we need from your materials, such as a logo of the company, if possible, more industry graphics and certain content specifications for the subsequent website. If own picture material is missing, so offers our photo service. We come to you with our equipment and create high-quality photos of your company, your activities, bosses, personnel. This makes a homepage more personal for your customers.

4. The page view: The first draft of your finished website will be published on the internet, but not yet available to the public. You can, however, follow the changes at any time. The content, the layout of the graphics, etc. can be discussed more directly and updated as needed. When everything is completed to your satisfaction, you authorize the release of the pages for the Internet.

5. The “Tag Online”: After receiving your approval, we will publish your pages for public access on the World Wide Web – you are online. Congratulations!

6. Further optional steps: Now your homepage should be advertised. Be it through your own business cards, flyers or other marketing tools. Another tool today is social media. Talk about it, post your new project on Facebook, or ask your partners and colleagues to link your homepage. It would be helpful here to create a “Facebook page” parallel to the extensive homepage. This will also show you the interest in the new media and appeal to the widest possible audience. Let us advise you, we also offer you competent help.

A corporate website should not only provide its target groups with information but also with services, such as illustrative product presentations with professionally created images, special product search engines, and clearly arranged price lists. Interested parties also expect a quick and comprehensive response to inquiries. Here a company should take every contact seriously: behind it could be the next customer, business partner or colleague. Incidentally, companies should also respond to customer criticism seriously.

The contents of a corporate website must be prepared online. In no case may texts, pictures or graphics be taken unprocessed from printed brochures and annual reports. Online texts read differently than printed contributions. On the Web, texts are not read word for word, but rather flown over and “scanned” on prominent points such as highlighting, paragraphs or bullet points.

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Professional SEO consultant Miami

1800seo is a Miami SEO expert dedicated to help business to grow their online presence. https://1800seo.com You can learn more about our work visit our website. SEO expert Miami

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Website Design your Company online face2017-12-20T18:26:35+00:00

7 SEO Myths That Will Bury Your Site

Within the last two decades, search engine optimization has grown from an obscure techie term into a vital marketing skill. And like everything that gains a mainstream following, SEO is the subject of a lot of mythology. Thankfully, there are enough facts to help us sort through the fiction. These are the most common SEO myths floating around and the logic behind them.

 

  1. You Can Buy Your Way to Relevancy

 

You’ve likely gotten spam saying they’ll “boost your site rankings for the low, low price of $99.99”, calling themselves SEO ninjas. You’ll learn why they call themselves “ninjas”–because your site will vanish from the rankings when they’re through. The “businesses” that sell these services likely have little to no knowledge of actual SEO. At best Google will penalize your site, at worst you won’t have a site left.

 

Is it safe to pay someone to manage your SEO? Of course, as long as you trust them. The problem arises when crooked marketing teams prey on naive webmasters. Just remember if it sounds too good to be true, it likely is.

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SEO Ninja Doral

  1. Keyword Stuffing Can Boost Your Rankings

 

This myth is a lot like the ancient medical procedure known as leeching. Early on, it used to be a valid medical treatment, but now, using leeches will just suck you dry rather than cure your cold.

 

Keyword stuffing is, in a way, the cyber equivalent of using leeches. Back in the day, search engines relied a lot more on keywords for relevant results. While that isn’t nearly the case now, that hasn’t stopped people from perpetuating this myth. The truth is keyword stuffing will leave your site a dry, irrelevant corpse at the bottom of search results.

 

  1. SEO is dead

 

Whoever says this is being overdramatic. It’s true that search engine algorithms are constantly updating, but it’s a far cry from SEO being dead. Heck, the billions of dollars invested is proof that it isn’t. Really, it’s better to think of SEO as an ongoing process, not a fad that died out years ago.

Seo miami expert

Seo miami expert

  1. Anyone Who Says They Have an Inside Guy

 

Usually, this goes hand in hand with myth #1, but not always. Sometimes this is simply a friend caught up in a game of telephone. Sure, they might actually know someone who works for Google, and it’s possible that person might have overheard some water cooler chat about search engine optimization. But that’s as likely as the grapevine is going to reach.

 

Despite what these people claim, they likely don’t have half of the facts from their “inside guy”. Sorry to let you down, but your friend’s cousin’s girlfriend, who happens to have an uncle that works for Google, won’t be able to do you any search engine favors.

 

  1. Meta Tags Are Key

 

Like all myths on this list, this one has a grain of truth. Yes, given how increasingly visual-oriented content is becoming, meta descriptions important. But meta tags aren’t as vital to a search engine’s results as they once were. In fact, search engines stopped relying on meta keywords because people kept spamming the ones they wanted their site to rank for.

 

  1. It’s the Quantity of Content, Not the Quality

 

A lot of writers and blog owners unknowingly perpetuate this myth by trying too hard to be prolific. It’s true that search engines factor in content updates. It’s also true that search engines are becoming savvy enough to detect low-quality content.

 

While Google’s been pushing for webmasters to just focus on making good content, it’s left a lot up to interpretation. However, it should be a wakeup call for everyone to cater to humans first and search engines second.

 

  1. You can Game Google’s Algorithm

 

Okay, let’s say you’re the best coder in the world, you’re a leading expert on algorithms, and you have some crafty plan to game Google’s algorithm. Now, assuming you’re this skilled, you might as well start your own search engine company.

 

Simply put, it’s not worth the time and effort to try and game Google’s results. Either your technique will become obsolete by the next update or your site will get blacklisted and buried. And yet, some people still claim to know “SEO hacks” or foolproof ways to get thousands of new visitors in under five minutes. It goes without saying that these claims are about as trustworthy as a Nigerian prince calling at midnight. Search engine optimization is tricky business, which is why it’s important to know the latest do’s and don’ts. When in doubt, check Google’s Webmaster Guidelines.

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7 SEO Myths That Will Bury Your Site2017-12-17T02:24:14+00:00
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