Learn How To Optimize Your Website In The Next 30 Seconds

Learn How To Optimize Your Website In The Next 30 Seconds

Want to know how to optimize your website? If yes, here is everything you need to know.

When you optimize your website, the search engine spiders will easily find your website pages and rank them depending on their relevance to the topic searched. So, if your website is properly optimized, your pages will be appearing at the top of the relevant search engine results. However, the optimization process is a recurring process that continuously requires monitoring, testing, tuning, and maintenance.

The following are the steps that you should follow when optimizing your website:

1. Target Market Industry Scrutiny

Website analysis – involves the analysis of code, content and meta keywords. Here you just need to determine whether everything follows the recommended standards.

• Competitive analysis – involves the scrutiny of keywords in the content as well as the ranking of the other competitive sites publishing similar content. You can use tools like Keywordspy.com and Semrush.com to do the analysis before developing your positioning strategies.

• Intimal keyword nomination – involves creating a list of prioritized search terms that are in line with your market segment and customer base. Find out the common search terms used by customers and note them.

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2. Keyword Research and Improvement

• Keyword analysis – involves the identification of phrases and keywords that you want to target. Ensure you check how each keyword is used by the competing websites according to recent searches. You can include misspellings, singulars, plurals, phrases, and keywords that are commonly searched in your prioritized list.

• Baseline ranking evaluation – involves assessing where you are in terms of ranking in order to guesstimate your future rankings. To begin with, keep a simple spreadsheet of weekly or monthly checks. If you see that your web traffic is improving month after month, then your keywords are working.

• Goals and objectives – involves defining your objectives at the beginning of every new program that you implement. That way, you can measure the return on investment (ROI) more accurately. After determining your objective, you target the pages of your website that can improve business, services, and products sales. Your objectives can vary depending on what you are looking for. For example, you can choose to increase web traffic, conversion rate and so on.

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3. Content optimization and compliance

• Create page titles – in order to establish keyword direction and page theme, you require titles that are based on the keyword.

• Create meta tags – although the description tags are not utilized by Google to rank pages, the can influence the number of clicks.

• Strategically place some phrases on pages – where you need to integrate specific keywords into your content and code on chosen pages. Ensure your keyword suggestions includes at least one common search term per page. It is prudent to ensure that the keywords are naturally included in the content so that the search engines can quickly determine the gist of the page. Traditionally, 100 to 300 content pieces were the norm but nowadays large content pieces are doing better. According to recent tests, pages with words ranging between 800 and 2,000 are outperforming shorter pieces. In most cases, links, content, marketplace, and users determine the ranking and popularity numbers.

• Come up with new sitemaps for Bing and Google – ensure your website has a structure ideal for search engines so that they can index it better. Develop both the HTML and XML versions of the website with the former coming first. You can use the Bing and Google webmaster tools to submit XML sitemaps.

• Limited directories site submissions – although it is possible to submit URL to the top search engines, professional search marketers don’t do so. However, there is a natural way to get links pointing back your site and it is usually the faster and the better way. Select a couple of directories to submit your site so that indexing is done quicker. Some of the paid directories include Business.com and Yahoo!

4. Nonstop testing and gauging

• Test and measure – after implementing your programs, analyze your web traffic and search engine ranking to determine their effectiveness. Testing may involve performance assessment of each keyword and results changes. Then record all those changes in a spreadsheet or other similar software that you are okay with.

• Maintenance – there is need to continually add and modify your website content and relevant keywords in order to improve ranking and growth continuity. Don’t forget the linking part since it is equally important regardless of whether it is outbound or inbound. And provided the link is relevant to your target market. A content management system can help you manage your content better.

1800seo is a Miami SEO agency dedicated to help business to grow their online presence. https://1800seo.com You can learn more about our work visit our website. SEO Doral

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Learn How To Optimize Your Website In The Next 30 Seconds2018-01-19T18:53:42+00:00

Getting your website on Search Engines

Getting your website on Search Engines

There’s no getting around it: we live in a digital world. And if you want your independent to be successful, you will have to create your own space in that digital world, in that part, your website should be on the search engines. Not only that, but the digital home you carve out for your business will inevitably be surrounded by millions, perhaps even tens of millions, of other online storefronts, many just like yours. So how do you make your company’s digital storefront stand out? How do you keep your independent business from being lost in the online global marketplace?

seo consultant in miami

seo consultant in miami

The importance of SEO

By now, most business owners wishing to take their operations fully or even partially online have heard of the importance of SEO—Search Engine Optimization. But what does that mean, exactly? SEO merely refers to the strategic use of keywords which will increase the likelihood that your company’s websites will be included among the “hits”, the results lists, potential customers receive when they search online for goods and services like those your company provides. The effective use of SEO keywords is, far and away, the most important technique for ensuring that your company website does not get lost in an ocean of online competitors.

SEO keywords

However, making the most of SEO keywords is not always easy. It requires careful planning, a strong sense of who the target customer is, and a clear idea of what that customer is looking for. The first things to consider, then, are the SEO keywords you will need to use on your website to ensure that the web’s most important search engines, such as Google, Bing, or Yahoo!, find your business when scanning billions of pages of digital content posted on the World Wide Web.

seo search engine optimization

seo search engine optimization

Competitor research

A helpful first step is to conduct a bit of good old-fashioned competitor research. Go online and explore the websites of local, national, and international competitors. Are there any particular words or phrases that keep recurring? If so, it’s a good bet those are SEO keywords that will benefit your website as well.

A similar strategy is to do an online search for the types of products and services your company offers. This will enable you to identify diverse ways of describing your company catalog, thereby expanding the all-important SEO keyword list that will help make your website become a search engine magnet.

 

Know your target audience

Perhaps the most important technique for turning your website into an irresistible beacon to draw internet traffic your way is to know your target audience. How are they? What do they want? What do they expect and require? And what language are they most likely to use when searching for those elusive goods and services? If you understand who your customers are, how they speak, and how they research online, you will be able to tailor your website content to draw them in.

For example, if you are a soft drink retailer with only limited regional distribution, then you might customize your website content by using the words that customers only in that region are most likely to use to refer to soft drinks: “pop” in the mid-west and Pacific Northwest, “soda” on the east and west coasts, and “coke” or “cola” in the south. If you want to expand your website’s reach, however, just incorporate each of these terms and you will have an SEO keyword goldmine, attracting customers from nationwide—and perhaps beyond. The more SEO keywords you incorporate into your website’s content, the more likely your company is to appear in search engine results from the world over, luring internet traffic from as close as next door to as far as a continent away.

Once you have attracted these online viewers to your little corner of the digital world, however, you will want to ensure that the virtual storefront your prospective and existing customers find there is a welcoming one. This means that attention to detail is key. Your site should be uncluttered and inviting, with an appealing mixture of text and graphics. It should be easy to read and navigate and highly specific regarding the products and services your company offers and how it operates—including details such as shipping processes and payment and refund policies. Above all, it should be engaging, demonstrating a passion for the work being done, pride in the goods and services being offers. It should clearly and immediately articulate for new, potential, and existing customers what makes your company special and why your business, above all others, deserves the customer’s hard-earned money and even harder- earned loyalty and trust. The website should be worth of the company it represents, worth of the time and soul investment you have put into it, and worth of the customers it seeks to win and keep. And don’t forget to edit! After all, the company website is the face of your business in the digital world, so make sure it is an unforgettable, an irresistible one.

 

1800seo is a Doral Marketing agency dedicated to help business to grow their online presence. https://1800seo.com You can learn more about our work visiting our website. SEO Miami

 

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Getting your website on Search Engines2017-12-18T21:59:29+00:00

SEO Tips for More Google Traffic

Every website owner wishes to make money online, whether from direct sales or indirectly through brand building. Likewise, we know that to increase website traffic improves the chances of getting more new business. This is why Internet marketers spend enormous amounts of time learning how to get to the top on Google. Google alone can serve as a sales lead generator beyond compare.

 

Why’s it so crucial to rank near the top of Google’s search engine pages? These recent statistics say it all:

 

  • Seven out of 10 consumers searching the Internet immediately start with Google, bypassing Yahoo! and other search engines.
  • Google officially crossed the 70 percent mark for a search engine market share in February 2008. It has grown on average 3 percent per month since February 2007.
  • When it comes to market share gains in advertising dollars, Google outpaced every U.S. media company in 2007, regardless of whether they were a Web-based, television, radio, or print conglomerate.

 

Major advertisers clearly know where the masses’ eyeballs are trained. So, too, must the rest of us who want a slice of the Internet’s billion dollars in e-commerce sales transacted each and every month!

 

So those who understand the cost-efficiencies of search engine optimization (SEO) are increasingly earmarking resources to rank as high as possible on Google. That’s because obtaining a top position on Google’s search results pages is beyond compare. A strong SEO-friendly website or blog is one of your best sales lead generators, and the cost of making it happen is still relatively low.

 

In that context, consider that most consumers searching Google rarely look beyond the first page (maybe two) of results. If your site isn’t one of the first on the search results lists, your chances of attracting business through organic sales leads are enormously diminished.

 

 

Content is king

 

When it comes to being able to make money online, it’s all about website content and search engine optimization (SEO). This isn’t one of those tiny little areas where “less is more.” In the SEO world, it’s a more is more game.

 

The more pages your website contains, the better chance you have of Google and other search engines sending visitors to a particular page on your site. While the amount of content on your website is important, so is the quality of your content.

 

There are several reasons well-written content makes for better search results. The more generous, beneficial and well-written your content, the more likely you are to:

 

  • Encourage the reader to spend more time on your site, increasing your page views,
  • Boost search engine rankings,
  • Drive more traffic to your website, and
  • Increase the likelihood of other quality sites linking to yours.

So strive to offer quality, detailed information that more people are likely to search for when considering buying a product or service like yours.

Also, keep in mind that online shoppers tend to search using specific phrases. As an example, more people will search Yahoo! or Google for “black Ray-Ban sunglasses” than simply “sunglasses.” So each of your website pages should provide detailed information similar to this, relevant of course to your own niche.

You’ll also stand out from similar businesses by going beyond simply posting a standard photo, a short blurb and your prices. Make your web and blog pages helpful and truly informative. Make them meaty and visually appealing, too.

When creating your content, don’t forget about the “long tail”

Make a habit of periodically reviewing your website’s log files. You’ll be surprised by the number of hits that come from unpredictable search terms. Take advantage of the SEO long tail theory by including these less competitive phrases in your site’s content more frequently. Interestingly, most website traffic comes from long tail these searches.

No duplicate content

If a search engine detects duplicate content on your website, those pages will not appear in its search results. That’s because the search engines are programmed to deliver the most relevant, quality results possible. So listing the same pages in their search results don’t help Google or Yahoo! accomplish their goal.

Search engines also shun duplicate content because it’s a big waste of resources to index substantially similar web pages. Do everything you can to make your content unique from one page to the next. Typing the same pitch information over and over across all your pages can even get you penalized by the search engines.

Be strategic and link to your keywords

Whether linking to your own web pages or from an external site, it’s smart to use descriptive phrases. Never just hyperlink your company name. For example, creating a clickable link for “top PR firm in Chicago” is strategically better than one reading “Jones & Davis, Inc.”

Build a healthy number of links to your top keywords and key phrases across all your web pages. The keyword(s) contained in each link informs Google and other search engines of what your site focuses on.

Consider this example:

  • Wrong way to link: “To book your Caribbean cruise with us, click here.”
  • The right way to link: “To plan your trip, visit Caribbean cruise.”

Note that Google’s search bots give preference to the links that you make bold or italicize.

Always periodically devote some time to study ways to improve how search engine-friendly your website or blog is. You’ll discover that spending a few hours each month beefing up your content, adding more keyword links, and studying the unexpected phrases people used to find you are viable ways to increase site traffic.

https://1800seo.com

SEO Tips for More Google Traffic2017-12-17T02:22:56+00:00

7 SEO Myths That Will Bury Your Site

Within the last two decades, search engine optimization has grown from an obscure techie term into a vital marketing skill. And like everything that gains a mainstream following, SEO is the subject of a lot of mythology. Thankfully, there are enough facts to help us sort through the fiction. These are the most common SEO myths floating around and the logic behind them.

 

  1. You Can Buy Your Way to Relevancy

 

You’ve likely gotten spam saying they’ll “boost your site rankings for the low, low price of $99.99”, calling themselves SEO ninjas. You’ll learn why they call themselves “ninjas”–because your site will vanish from the rankings when they’re through. The “businesses” that sell these services likely have little to no knowledge of actual SEO. At best Google will penalize your site, at worst you won’t have a site left.

 

Is it safe to pay someone to manage your SEO? Of course, as long as you trust them. The problem arises when crooked marketing teams prey on naive webmasters. Just remember if it sounds too good to be true, it likely is.

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SEO Ninja Doral

  1. Keyword Stuffing Can Boost Your Rankings

 

This myth is a lot like the ancient medical procedure known as leeching. Early on, it used to be a valid medical treatment, but now, using leeches will just suck you dry rather than cure your cold.

 

Keyword stuffing is, in a way, the cyber equivalent of using leeches. Back in the day, search engines relied a lot more on keywords for relevant results. While that isn’t nearly the case now, that hasn’t stopped people from perpetuating this myth. The truth is keyword stuffing will leave your site a dry, irrelevant corpse at the bottom of search results.

 

  1. SEO is dead

 

Whoever says this is being overdramatic. It’s true that search engine algorithms are constantly updating, but it’s a far cry from SEO being dead. Heck, the billions of dollars invested is proof that it isn’t. Really, it’s better to think of SEO as an ongoing process, not a fad that died out years ago.

Seo miami expert

Seo miami expert

  1. Anyone Who Says They Have an Inside Guy

 

Usually, this goes hand in hand with myth #1, but not always. Sometimes this is simply a friend caught up in a game of telephone. Sure, they might actually know someone who works for Google, and it’s possible that person might have overheard some water cooler chat about search engine optimization. But that’s as likely as the grapevine is going to reach.

 

Despite what these people claim, they likely don’t have half of the facts from their “inside guy”. Sorry to let you down, but your friend’s cousin’s girlfriend, who happens to have an uncle that works for Google, won’t be able to do you any search engine favors.

 

  1. Meta Tags Are Key

 

Like all myths on this list, this one has a grain of truth. Yes, given how increasingly visual-oriented content is becoming, meta descriptions important. But meta tags aren’t as vital to a search engine’s results as they once were. In fact, search engines stopped relying on meta keywords because people kept spamming the ones they wanted their site to rank for.

 

  1. It’s the Quantity of Content, Not the Quality

 

A lot of writers and blog owners unknowingly perpetuate this myth by trying too hard to be prolific. It’s true that search engines factor in content updates. It’s also true that search engines are becoming savvy enough to detect low-quality content.

 

While Google’s been pushing for webmasters to just focus on making good content, it’s left a lot up to interpretation. However, it should be a wakeup call for everyone to cater to humans first and search engines second.

 

  1. You can Game Google’s Algorithm

 

Okay, let’s say you’re the best coder in the world, you’re a leading expert on algorithms, and you have some crafty plan to game Google’s algorithm. Now, assuming you’re this skilled, you might as well start your own search engine company.

 

Simply put, it’s not worth the time and effort to try and game Google’s results. Either your technique will become obsolete by the next update or your site will get blacklisted and buried. And yet, some people still claim to know “SEO hacks” or foolproof ways to get thousands of new visitors in under five minutes. It goes without saying that these claims are about as trustworthy as a Nigerian prince calling at midnight. Search engine optimization is tricky business, which is why it’s important to know the latest do’s and don’ts. When in doubt, check Google’s Webmaster Guidelines.

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7 SEO Myths That Will Bury Your Site2017-12-17T02:24:14+00:00
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