More Mobile users are buying goods and services based on what they see in their Instagram feed, recent trends suggest that we use our phones at least 5 hours per day.
The shift is happening for good reason, and it’s forcing companies to adapt. A new study by TapInfluence found that social media influence marketing is 11 times more effective than banner ads, meaning that social media accounts with wide followings, so-called “influencers,” are coveted by companies looking to reach plugged-in consumers.
The dynamic means that advertising dollars are increasingly flowing to social media-based campaigns. According to a 2015 study by eMarketer, Instagram’s global mobile ad revenues are expected to close in on nearly $3 billion by 2017. That figure would account for over 10 percent of the revenues of Facebook, its parent company.
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